Creative Data scientists

As Teradata Labs' president Scott Gnau sees it, a successful big-data strategy requires a team of individuals, each with his or her own unique skill set: technologists to write algorithms and code, statisticians and quantification analysts -- quants -- to crunch numbers, and creative folks who'll find insights in data that their more technically-inclined colleagues might miss...
"Breaking it down, the technologists are the people who build the systems, get data loaded and transferred, all that infrastructure stuff, which is critical," ... The creative group, which Gnau calls "artist explorers," will mine massive volumes of data for actionable insights. Not surprisingly, this artist explorer probably won't manage computer systems, but rather work on the operations side of the house.
source: http://www.informationweek.com/big-data/news/big-data-analytics/big-data-needs-creative-types-too/240157173