Human behavior analysis with bitly

Bit by bit, bit.ly, the pioneering URL shortener on the data and the science plus technology with the data.


Hilary Mason, chief scientist at Bitly, makes meaning out of massive data sets. Or, as she describes it, she "pushes potential forward."...
"We built a system that mathematically tells us what the world is paying attention to," she says. "Then we built a product that exposes that."...
"We see behavior from billions of people a month," she says. "It really is the scale of human behavior on the Internet."
source:http://www.fastcocreate.com/1682931/meet-the-data-scientist-how-hilary-mason-turns-research-into-business-solutions