Bit by bit, bit.ly, the pioneering URL shortener on the data and the science plus technology with the data.
source:http://www.fastcocreate.com/1682931/meet-the-data-scientist-how-hilary-mason-turns-research-into-business-solutions
Hilary Mason, chief scientist at Bitly, makes meaning out of massive data sets. Or, as she describes it, she "pushes potential forward."...
"We built a system that mathematically tells us what the world is paying attention to," she says. "Then we built a product that exposes that."...
"We see behavior from billions of people a month," she says. "It really is the scale of human behavior on the Internet."
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