Netflix - software adopter or software creator

Interesting perspective on Netflix brought forward by 10gen's Matt Asay...

In contradistinction to Google, much of Netflix's influence on the industry has less to do with the quality of its software, which has been generally been good (though not everyone agrees), than it does with its willingness to share liberally. Netflix's GitHub page is filled with an array of interesting open-source projects. The company also regularly speaks at industry events and stages its own. The Netflix tech blog is also highly informative, explaining how it leverages Hadoop, among other things.