Opt-in and Opt-out of retail analytics

We have long heard analytics in retail stories e.g. a retail giant sending pregnancy communication to a girl's family before she could have told them. However, Paula Rosenblum, MD of RSR Research believes it could be much more creepy. Among the many things which annoys her is re-targeting as part of (analytics driven) campaigns. Therefore, she suggests Opt-in and Opt-out of personalized marketing. Agreed... +1 to the idea.

consumers should continue to drive retailers to require “Opting-in” to any kind of personalized marketing when then walk into a store. Personally, I’d love to see a re-targeting opt-out. I think at this point, I’d rather see an ad for acne medicine than I would for patio cushions. Yes, it really is that bad.

This has been a long drive around the perimeter of Big Data and an introduction to the Creepy Continuum
source: http://www.forbes.com/sites/paularosenblum/2013/07/08/retailers-and-big-data-the-creepy-continuum/2/