Shippers now turning to Big Data

A survey of logistics providers and shippers has shown an active interest in BigData to fine-tune their distribution operations.
What do shippers hope to achieve through big data analysis? As it turned out, the respondents had several objectives in mind. At the top of the list was obtaining clearer visibility into orders, shipments, and inventory, which was cited by 50 percent of the respondents. Another 46 percent said they wanted to use big data analysis to improve transportation management planning, while 42 percent said they were looking to leverage big data to enhance transportation management execution.
source: http://www.dcvelocity.com/articles/20130715-shippers-show-big-interest-in-big-data